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AI visibility glossary

Mention rate

In short

The percentage of measured answers in which the brand name appears.

Example

If ChatGPT mentioned the brand in 5 of 12 answers, the mention rate is 42%.

Where you'll see it in AILens

The per-engine breakdown and the question table on the Visibility screen.

Being mentioned does not mean being mentioned favorably. Look at the tone of the answer and the position too.

Often confused with

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Mention rate | AILens