E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
In short
Short for the experience, expertise, authoritativeness and trustworthiness criteria Google looks at when assessing content quality.
Example
A health article that clearly states who the author is, their expertise and the sources used.
Where you'll see it in AILens
The Content and trust controls: who is behind the article (CON-007), accuracy of claims (CON-008).
It is not a single score or tag, and there is no code to add to the page. It is about making visible who wrote the content and what it is based on.
Often confused with
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