Entity
In short
A brand, person, place or product that search engines and language models recognize as a distinct thing.
Example
The name "Kuzey Kahve" appearing everywhere as a café in Moda with the site kuzeykahve.com.
Where you'll see it in AILens
The Entity and commercial consistency category (ENT) and fact consistency in the brand snapshot.
If the site, the business profile and directories disagree, engines can mix up the brand.
Often confused with
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